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Great comments, Peter... I've always felt that the environmental community was mistaken for not trying to appeal more to rural Canada. Not only is this an opportunity to effect real change - it's also essential. Farmers care about their land, and they have intimate, life-long experience living and working on it. In short, the fact that environmentalism is often considered an "urbanite" endeavour by the vast majority of Canadians, is perhaps our largest obstacle to making any progress. I hate to say it, but environmentalists themselves share some of the blame for furthering this perception. No time like the present to change that.