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Having recently entered a university horticulture program, I've been researching jobs. One of the biggest problems, especially in the agricultural area, is the low rate of pay as compared to the high cost of education. And the labour intensive greenhouse food production jobs are treated by the companies as jobs for people for whom minimum wages and minimum working conditions are 'good enough'. If the sector really wants to attract people, they'd better start treating those people decently. This, too, is a reflection of the attitude that growing crops is menial work.