Jeff Gailus is an award-winning writer and author of The Grizzly Manifesto and Little Black Lies: Corporate and Political Spin in the Global War for Oil.

A policy and research analyst at an Ottawa-based environmental consultancy, Jeff Beyer focuses on climate change and sustainability strategies.

Jason Kovacs is a doctoral candidate in the School of Planning at the University of Waterloo and is currently research director of the Heritage Resources Centre.

Janet Kimantas is associate editor at A\J with degrees in studio art and environmental studies. She is currently pursuing an MES at UWaterloo. She splits her spare time between walking in the forest and painting Renaissance-inspired portraits of birds.

James Hoggan, one of Canada’s most respected public relations professionals, is president and owner of the Vancouver PR firm, Hoggan & Associates. 

Hans Tammemagi is a writer and an adjunct professor at the School of Environmental Studies, University of Victoria. His most recent book is Air: Our Planet’s Ailing Atmosphere. 

George Meyer is a long-time writer on The Simpsons. This piece originally appeared on The Green Room – a series of opinion articles on environmental issues running weekly on the BBC News website: www.bbc.co.uk/news. Reprinted with permission.